If you have been doing online marketing for any amount of time for your business in Las Vegas, you already know that it is something that is more cost-effective than advertising in traditional media like TV, radio, and newspaper. However, just because it is more cost-effective, it does not mean that it does not have its own set of cons. What are the cons of online marketing?
The specific cons really depend on the marketing channel that you are using. If you are using Search Engine Marketing (SEM), the main disadvantage is that you typically need to wait three months before you can see any results (read: sales). This is because of the search engine algorithm, specifically, that of Google’s, take that much time in updating its index to reflect the web pages that comply with its over 200 ranking factors. It does not take a genius to know that three months is an awfully long time to wait for any sales to come in.
Thankfully, there are other marketing channels that you can explore in order to market your business. There is what you call pay-per-click (PPC) marketing and Facebook ads. PPC marketing differs from Facebook in that you target the keywords that your customers are using to find you. With Facebook ads, you target a certain demographic or even location. You can, for example, target people in Las Vegas who have are of a certain age bracket. Whether or not you choose PPC or Facebook ads really does not matter. What matters is that you study how both advertising networks work because, if you are not careful, you might just find yourself losing thousands of dollars even before you make a sale.
It may sound unbelievable considering that the cost of a click in PPC networks like Google Adwords is only a few cents to a few dollars, however, we have seen it happen before. The same goes for Facebook ads, woe to the person who does not know how it works but advertises anyway.
Aside from time and money, there is one other disadvantage to online marketing that most marketers are not aware of and it is this: People do not like to be sold to online. People would rather be presented with solutions to their problems instead of having sales people tell them that they need this or that product.
This problem of resistance could be easily solved by SEM -if you rank in the search engines for so-called hair-on-fire keywords or keywords where people are desperate for solutions, the people will readily buy what you offer as a solution. People are wary of advertisements, even of PPC ads, which typically appear below the search of Google right above the organic results.
But thankfully, though, there are people out there who have mastered the art of online copywriting. They know what words trigger an emotional response from a person, and they integrate it into their copy. If you have problems converting your advertisements into sales, it’s definitely time to hire an online copywriter.